Back in 2007, the launch of The Orange Box was a pretty big deal. You had Episode Two, the long-awaited TF2, and the very intriguing Portal – all in one box, for just $50. So Valve went above and beyond in promoting the thing. They partnered up with EA for the retail release and for promotional activities. And only last year for Portal 2, did Valve start handling its own promotional stuff. But it seems like their earliest experiments with it go all the way back to the time of The Orange Box. And only now can we actually see what they were up to.
The thing is… it wasn’t very good. Take a look:
The problem with this is apparent – this is an advertisement lasting almost one minute and a half that has nearly nothing to do with the actual game, and that only shows the actual product in the final 15 seconds of the video… from behind a sheet of broken glass. Still, it’s always pretty cool to take a look at Valve’s aborted creations – regardless of how much they may or may not suck. I guess that’s why people are still pretty crazy over the HL2 that never was, or the L4D1 that never was, and so on.
If you have any doubts over the authenticity of the ad, then allow me to dispell them by revealing that the video is posted by AciD, one of the Steam Forum’s most well-known moderators. I know, the timing is pretty lame, but you can always think of it as a medieval New Year’s gift, or something.