With Steam’s 125 million active accounts, it shouldn’t be that much of a surprise that Valve is interested in the physical realm of hardware.

The rumors turned out to be true; we are in fact getting a new store page. The best part – It’s live as this is being written.

Valve is once again attending Gamescom, Europe’s largest gaming trade fair, which takes place on August 13th-17th at the Koelnmesse exhibition center in Cologne, Germany.

As in recent years, they’ll be set up in the Business Hall, so there will be no public access to Valve’s booth.

LambdaGeneration confirmed this in an email to Valve’s Doug Lombardi earlier, who said that there will be no press or public showings planned this year and only business related meetings will be taking place.

But that still begs the question, what will Valve be doing there?

This week Valve introduced us to a trio of living room orientated products that will be entering the Steam Universe in 2014.

The announcements took place as a series of countdowns which occurred on rather peculiar and cryptic webpage on the Steam Store. The page, titled as The Steam Universe Will be Expanding in 2014, presented three small circles which individually became available on Monday, Wednesday and Friday respectively.