This is an editorial piece written by Jon “Tyk-Tok”, one of our new writers and editors (you might remember hearing him in many episodes of the recently hiatus’d Podcast 17). It focuses on last year’s Steam Holiday Sale, which just came to a close earlier this month; and the criticisms aimed squarely towards it, by some of the Steam userbase.

With tongue firmly in cheek (and wallet trapped in a state of existential chaos), Tyk-Tok looks at the 2012 Holiday Sale, and offers some of his thoughts.

I remember my first handful of Steam Holiday Sales, and just how magical the whole experience felt. Right on down the line of your friends, acquaintances, and who-is-this-persons, you would see their green-highlighted avatars playing the new daily deal, which they had been craving all-year round. I remember taking my holiday bonus and just going on a virtual rampage of five and ten dollar steals. But that was a good few years ago.

Looking at the experience nowadays, I might see something very different.