Hiring a mobile billboard truck which will circle Valve’s HQ for an entire day
Gathering a team of “Gabe Newell Lookalikes” who will be sent to wonder around Valve’s HQ
Hosting a “Half-Life Concert” in Seattle, which Valve employes will be invited to
In addition, the campaign also aims to “unite” the Half-Life community:
“We’re here to show Valve that the Half-Life community is strong, united and when bound together, will prove how badly we want need Half-Life 3. Our goal with all of this? To get Valve to finish the game we’ve dreamed about for all these years.”
In return for donations, the team is offering a range of Indiegogo “perks”, such as “We want Half-Life 3” badges and T-Shirts and even the opportunity to have your name advertised alongside the Adwords campaign.
In an email to us, the co-creator of the “We Want Half-Life 3” campaign, Kyle Mazzei, said:
“The Half-Life series has been on hiatus for close to a decade and we believe it is time for us, the fans, to speak up, Valve is extremely dedicated to their fans and we believe if we can create a strong enough message, they will listen.”
While interning at McKee Wallwork + Company, Chris Salem and Kyle Mazzei discovered they were both fans of video games and wanted to create a project with that as the focus. After realizing their bosses were fans of Half-Life, the framework of the campaign began to take place.
“The idea for the campaign was really created super organically. Kyle and I were simply discussing our love for Valve, and the Half-Life series with our bosses, and five minutes later it turned into what we have now.”
Although there seems to be a high level of community focused ambition driving the project, the outcome could still be viewed as quite questionable, especially considering the amount of money that could be potentially involved in funding this.
In previous years, similar fan driven campaigns, such as “A Call for Communication” from 2012, which gained 54,946 members on Steam, saw little response from Valve in relation to Half-Life 3’s release.
There could also be questions raised about the appropriateness of campaigning in such a way on Valve’s own door step. That said, the reality of a Half-Life themed concert alone would be pretty epic.
If you are interested in supporting the “We Want Half-Life 3” project, you can donate to the Indiegogo Campaign, which is set to close on November 17th (just after the 10th anniversary of Half-Life 2’s release).